The 4x4 auction held regularly in Leominster is run by Brightwells.
For more information about leominster visit the Leominster website
Brightwells celebrates 500th 4x4 vehicle auction
An
important milestone comes up on 28th August 2007 for Brightwells of
Leominster – for on that day the firm will be hosting its 500th sale of
4x4 vehicles.
From a standing start in October 1990, Brightwells
has now firmly established itself as Europe's largest weekly dedicated
4x4 auction, offering an average of 250 vehicles every single Tuesday.
Over 100,000 vehicles have passed through the ring since that first
sale 17 years ago, clocking up a turnover of around £420 million for
the Herefordshire firm.
"We have built up an extremely loyal
customer base over the years and our reach is now truly international,"
says Vehicle Sales Director, Richard Binnersley, who has himself been
with the firm since 1992. "Almost every week we receive vehicles from
as far afield as the Orkney Isles in the north, Cornwall in the south,
Ipswich in the east and Haverfordwest in the west. Buyers have come
from as far as America, Australia, Africa and most of the European
countries."
Virtually all the big names in the motor trade
have used Brightwells to sell their vehicles at one time or another,
including manufacturers like Land Rover, Honda, Subaru and Isuzu; large
retail groups such as Pendragon, Inchcape, Sytner and Lex; and
financial and public sector institutions like Bank of Scotland, Lloyds
TSB and the Environment Agency.
"The prices realised at
Brightwells are generally considered to be very strong and we regularly
exceed 100% of CAP Clean values," explains Richard (CAP being the trade
vehicle valuation 'bible'). "Performance so far this year has averaged
95.8% of CAP Clean with Land Rover products doing especially well –
prices of the Discovery 3, Defender and Double-cab Pickup models being
notably strong."
Japanese, German and American vehicles are
also well represented and on any particular Tuesday buyers may see
anything from a WW2 Jeep to a delivery mileage VW Touareg with
Playstations in the back. "In the early days we specialised in
agricultural 4x4s," says Richard, "but today the majority of vehicles
are highly-specced family-friendly leisure vehicles. Around 25% of our
buyers are now private individuals who appreciate the big savings to be
had by buying at auction."
Whether trade or private, buyers or
sellers, everyone is impressed by the modern facilities at Brightwells
which occupies a 10-acre site on the northern fringe of Leominster by
the A49. Most of the vehicles are displayed indoors, inspection ramps
are available, there is ample free parking and plenty of room for
transporter manoeuvring – not to mention two excellent onsite cafes.
The staff are all very friendly and, unlike at some sales, you can
actually understand what the auctioneers are saying!
Especially
useful for buyers is the excellent website (www.brightwells.com) which
catalogues every vehicle several days before each sale, giving key
features like mileage, service history and equipment levels, usually
accompanied by a good colour photo. This is free and quick to access,
unlike many other auction websites which demand complicated
pre-registration procedures. The results of each sale are posted
immediately and archived for a week so buyers can research the values
of vehicles they are interested in.
Established in 1846,
Brightwells also hosts several other vehicle sales including classic
and vintage cars, motorhomes, modern cars, motorbikes and heavy plant.
Other sales encompass everything from art and antiques to country
properties and horses. For more information about all forthcoming sales
please call Brightwells on 01568 611166.
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